Ashdown Media provides AW Construction with complete content for an all-new website to showcase the firm’s services and prowess
Often, as a business grows, it can expand at a rate where its infrastructure can’t keep pace and is left behind. This is what’s happened with AW Construction Limited, whose impressive growth over the past eight years has left them with a website that’s no longer fit for purpose.
With a new marketing guru on board, Greg McKenzie, a complete redesign of the firm’s website was prioritised, and Ashdown was appointed to provide the words to accompany it.
An impressive firm, AW Construction offers a wide array of services, including shopfitting and national rollouts for some of the UK’s biggest and best-known designer brands, banks and supermarkets. They also offer strip-out and white boxing, installing or upgrading ATM/IDM/TCRs, and work for private firms and local authorities.
Ashdown undertook a deep dive into AW Construction before our pens touched the paper. Spending time with Greg and Managing Director Tom Locke, we were fully briefed on AW's services, business ethos and culture to accurately portray the firm through the use of language, terminology and tone.
We were then tasked with providing chapters for the following subject areas, each with a target of 750 words:
· Shopfitting
· Strip Out & White Boxing
· ATM IDM TCR
· Local Authority
· Construction Management
· Design and Build
· National Roll Outs
· About Us
Our Matthew Griffiths said: “It was a real joy to work with Greg and Tom and to learn about AW Construction. They have seen such impressive growth in a short period of time, and there is no doubt in my mind that they will continue to grow and go from strength to strength. Hopefully, our little piece of the pie helps that process.”
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